The online world premiere is coming to Riptide on August 5! We chatted to Jeff Hubbard about the film.
That's right, your favourite world title-collecting Kauaian brothers Jeff and Dave Hubbard have made a Hubboards board brand film, and you can see it right here exclusively on the Riptide site with the online world premiere on Tuesday, August 5. Click here for the movie's mini site, where you'll get to watch the film and find out more details. But for now we'll bring you a chat with had with Jeff last week about the film. Get excited!
Riptide: OK, so we’re just as in the dark as
the rest of our readers at the moment – what’s the name of the film and
what can we expect from it?
Jeff: [Laughs] Yeah, we've been keeping it as low-key as possible on purpose. As is the case with films and art, too many expectations can turn out negative. It's better to just let people form their own opinions of it, as their reactions and impressions are more authentic that way. We didn't give it a fancy name, it's just clean and simple "Hubboards" (The Movie).
Where did the idea to make a film come about and why did you decide to invest in it?
I was in the Canaries last year, training for the final event of the World Tour since I had a good chance to win another World Title, and it seemed as though the turmoil of the tour might lead to a need to explore different marketing options. So I made the decision to pour our marketing resources in to this film. It also goes along with our brand's core values - having fun, benefiting the bodyboard community, giving back, and inspiring future generations. Having been a part of the No Friends generation, I know how ...more
Jeff: [Laughs] Yeah, we've been keeping it as low-key as possible on purpose. As is the case with films and art, too many expectations can turn out negative. It's better to just let people form their own opinions of it, as their reactions and impressions are more authentic that way. We didn't give it a fancy name, it's just clean and simple "Hubboards" (The Movie).
Where did the idea to make a film come about and why did you decide to invest in it?
I was in the Canaries last year, training for the final event of the World Tour since I had a good chance to win another World Title, and it seemed as though the turmoil of the tour might lead to a need to explore different marketing options. So I made the decision to pour our marketing resources in to this film. It also goes along with our brand's core values - having fun, benefiting the bodyboard community, giving back, and inspiring future generations. Having been a part of the No Friends generation, I know how ...more
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